A&A Builds Cupra at IAA Munich 2023

In a stunning display of innovation and design, Cupra, the automotive manufacturer, took center stage at the IAA 2023 event. But also the meticulous attention to detail that went into the construction of their pavilion. A&A, played a role in the event by providing the raw steel structure, while Naturact, a renowned interior design firm, added the finishing touches to create a mesmerizing experience for visitors. Once A&A had completed their part of the project, it was Naturact’s turn to transform the steel structure into a captivating space. Naturact’s team of skilled designers meticulously curated every aspect of the interior. The result was a space that not only complemented Cupra’s brand identity but also evoked a sense of luxury and sophistication.